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  • 5 data encryption technology computer security

    5 data encryption technology computer security

    The use of data encryption technology is also an effective way to ensure the security of computer networks. With the gradual progress and development of computer network technology today, network security issues have also received high attention from all walks of life, and have now become a key issue of concern to society. The improvement of our awareness of network security is a guarantee for the gradual development and progress of society. Therefore, this article combines the relevant issues of the application of data encryption technology in computer network security to carry out a detailed analysis for the reference of relevant readers.

    Here are the articles to answer, the doubts about the Application of data encryption technology in computer network security.

    At this stage, computer networks play a vital role in our daily production and life and have become an essential tool for people to store and transmit digital information. However, because of the public characteristics attached to computer networks, digital information can easily be maliciously attacked during transmission, which can cause much information to be tampered with or damaged, and bring us many losses. Data encryption technology is a kind of computer network security technology. Applying it to computer networks can ensure the security of digital information and then ensure the comprehensive interests of computer network customers.

    Overview of computer encryption technology

    (1) Overview of Data Encryption

    Data encryption is the transformation of plain text information into digital information with a key by established cryptography algorithms. At the same time, it is also an important technology for computer security protection. Data protection is the core purpose of key settings, and there are many types of ciphertexts. Among them, port encryption, node encryption, and link encryption are important forms of data encryption today.

    Especially in e-commerce systems and banking systems, the use of data encryption is relatively broad. For example, in a banking system, bank data encryption technology is presented on the link between network devices. In turn, it shows the linkage between it and the network switching equipment. In the use of firewalls and switches, data and information are transmitted to the system security equipment for encryption processing and detection. The use of data encryption technology is to ensure that when data is transmitted over the network, it plays an important role in protecting the data.

    Encryption technology encrypts the data, making it difficult for unscrupulous persons to steal information. We should implement multiple encryption processing of core information, which will strengthen the protection effect. When the information is entered incorrectly, the encryption technology will disconnect or close the data exchange port between the firewall and the switch, which has a certain protective effect. At present, the use of data encryption technology plays an important role in computer network security, and at the same time has a vital practical application utility and value as shown.

    (2) Application and algorithm of data encryption

    Digital signature authentication technology is used in computer network technology, and network authentication technology is the highest stage of data encryption technology development today. It establishes user login permissions through user data verification, which in turn protects against external aggressions and ensures the safe operation of the network. At this stage, the use of digital signature technology is relatively broad. Digital signatures mainly use key calculation methods and digital encryption principles to ensure the safe operation of the network.

    Only after the user data is entered correctly can he log in, which is also the main requirement for digital signature authentication. The cyclic shift algorithm is a common algorithm in data encryption algorithms, which realizes the exchange of data positions. In other words, during data transmission, the data is in bytes, showing a cyclic shift between data bytes, with strong regularity, but it adds greater difficulty to those who decipher the key. Implement the necessary processing of the data and construct the cipher text. This method is applicable and simple.

    The main role of data encryption technology in computer network security

    (1) Helps to reduce resource consumption, energy saving, and optimization

    The application of data encryption technology in computer network security helps to reduce resource consumption and show energy-saving optimization. When using data encryption technology, relevant workers can give full play to the modern energy-saving utility and reduce the loss of resources during network operation. Then, strengthen the control of computer network systems to reflect the important development goals of energy-saving optimization.

    (2) It helps to improve information processing power and reduce costs

    The application of data encryption technology in computer network security helps to strengthen the information processing power of computer network systems and minimize costs.

    • First of all, data encryption technology is essentially viewed. It is the most avant-garde science and technology today. It is used in computer network systems to efficiently improve the processing efficiency of digital information. At the same time, it can improve network technology resources and reduce the overall cost of network operations.
    • Secondly, data encryption technology is improving the efficiency of computer network information processing, while also ensuring the stable operation of network systems, helping to optimize the defects in previous technologies, and gradually improving the implementation of network technology.
    • Finally, compared with our country’s previous computer network technology and today’s data encryption technology, data encryption technology is more accurate at the level of digital information processing. Therefore, this technology can effectively save data processing time to the maximum extent, save physical, financial, and human resources, and finally reduce the overall cost of network operation.

    (3) Helps to improve collaboration capabilities

    The application of data encryption technology in computer network security can be organically integrated with computer network security technology, thereby enhancing the ability of computer network collaboration.

    • First of all, the relevant workers are using data encryption technology to implement a scientific construction of the existing network architecture, thereby strengthening and improving the network architecture and improving the security of the network environment.
    • Then, through the use of data encryption technology, the relevant workers can comprehensively improve the network level and improve their collaboration capabilities.
    • Finally, data encryption technology can effectively assist relevant workers to supervise and manage all network systems, efficiently monitoring their collaboration, and then comprehensively and orderly managing the computer network to ensure the normal operation of the computer system.

    (4) It helps to give full play to the reasoning ability of data encryption technology

    The application of data encryption technology in computer network security helps to give full play to the reasoning ability of data encryption technology. With the widespread use of computer network technology in many fields, relevant workers should comprehensively strengthen the management of reasoning skills to ensure the coordination of network systems.

    The application of data encryption technology can efficiently guarantee the coordination ability of the network system and promote the full play of the effectiveness of network management. In addition, relevant workers can use data encryption technology to efficiently supervise the work of the integrated network, and then implement reasonable and accurate judgments and reasoning on the correctness of the network to ensure the safe operation of the network system.

    The main factors restricting the security of computer network data

    (1) Lack of institutional prevention system

    There are certain defects in the establishment of our country’s computer network security prevention system, and some current domestic laws and regulations are difficult to comply with the rapid development of today’s network technology. This aspect is mainly manifested in the fact that not most domestic companies have no awareness of network data security prevention, lack data security systems, and lack scientific regulations and methods to support the management of network data security.

    This can easily leave opportunities for criminals to take advantage of and then cause serious losses to the company. Based on this, the company needs to think deeply about the level of the management system in network data security, improve and improve the shortcomings in this area, prevent accidents before they happen, and effectively avoid unstable factors in network security.

    (2) The operator lacks basic safety awareness

    In daily life, people often use the Internet for learning, work, entertainment, and other things. People will not deepen their learning and attention at the level of computer network security, lack awareness of network security, do not pay attention to the most basic protection and protection, and cannot scientifically deal with network incidents and unsafe factors in cumbersome situations.

    In addition, the operators or providers of some network software that people often use only pay attention to the effects of network marketing, and do not pay attention to the support and management of network security. Such security measures are useless, and it is difficult to meet customer security requirements in the actual environment, and it is easy to leave security risks.

    (3) Lack of core software technology

    Domestic scientific research on independent technology started late, especially from the perspective of the network operating environment. Today’s security vulnerabilities are mainly presented in operating system security, CPU chip technology, SQL information base protection, gateway, and software security. The above-mentioned technologies generally rely on mature imported products or strong support from technology. This model has greatly reduced the domestic network data security index, and there are certain network security risks, which can easily cause losses. It is necessary to be truly aware of this problem, grasp the domestic passivity and disadvantages at this level, and at the same time need to innovate existing technologies.

    (4) The evaluation system needs to be supplemented

    For computer data network security, under normal circumstances, it is necessary to regulate the basic hacker prevention system as the most efficient security assessment method. By using this method to evaluate the original security factor, or to assist the company to improve the original platform, with a set of reasonable and detailed analyses and explanations, to maintain network data security, if you strengthen the construction of the evaluation system and expand more avant-garde technologies, you can benefit from the economic and technical levels.

    Security issues

    (1) System configuration issues

    In computer networks, computer network security issues include not only hackers and viruses, but also unscientific system configuration. unscientific system configuration will also form certain computer network security issues. Mainly because when using a computer network, the system configuration is not familiar enough, and even some users think that the firewall in the system is not practical, and uninstall it.

    In this way, the security of the computer network will be significantly reduced, and the security of the user’s important information and data cannot be effectively guaranteed. In addition, although some people have installed firewalls, because of the configuration and version status, they cannot better meet the configuration requirements of the computer network system, so there will be varying degrees of security issues.

    (2) Virus problem

    This problem is the core element that causes computer networks to present security problems. Viruses not only have a fast transmission efficiency but also the transmission patterns of various viruses are also diverse. Viruses are essentially spread using computer networks, which pose a certain threat to the security of customer information and data. For example, in the more popular “panda burning incense” in previous years, if the computer network security protection is not strong, it can easily paralyze the computer network on a large scale. In this way, information and data can easily be leaked, and at the same time, user interests will suffer various losses.

    (3) Hacker issues

    Some unscrupulous persons will use hackers to carry out malicious attacks on computer networks, causing computer systems to fail to function normally, or causing many systems to be chaotic. In addition, hacking attacks will tamper with or spy on important information and private information. In this way, not only will it seriously restrict people’s application of computer networks, but it will also affect users’ interests to a certain extent. In addition, hacking attacks will intercept the transmission process of information and data, and obtain the most important information and data, resulting in leakage of important information such as customer information and data, seriously harming the interests of customers.

    Application of data encryption technology in the field of computer network information security

    (1) Network anti-virus technical capabilities need to be strengthened

    To show the ability to filter at any time, it is important to install a virus firewall system. Frequently scan and gradually monitor the files in the network server, or add an anti-virus card to the workstation, and the data should be encrypted, file access rights and network access rights should be established, and certain files that can only be executed by a server can be controlled. Those who do not have permission cannot obtain it because the data is encrypted.

    (2) Application of data encryption technology

    First of all, the use of data encryption technology can initiate disaster recovery methods and emergency response processes at any time in the event of intrusion and attack. The core of this technology is to be equipped with necessary encryption products, such as intrusion detection systems, network scanners, firewalls, etc., to implement real-time network analysis and monitoring, find out the target of the attack at any time and take corresponding countermeasures, and at the same time through emergency plans and backup systems to restore the system in case of emergency.

    Secondly, data encryption technology can provide an important guarantee in open network services. Internet security countermeasures can not only ensure that they are not attacked by outsiders but also use fast and extensive network data resources. The core approach is to pay attention to access technology, establish an indestructible gate through firewalls, and adopt an active review attitude towards FTP services and Web services. Therefore, it is important to strengthen the sense of responsibility of internal network customers, ensure the confidentiality of data, and add necessary audit methods under special circumstances.

    (3) Use of cryptography

    At present, cryptography is the core technology of social network data security, and cryptography methods provide a vital guarantee for network data security. Nowadays, cryptography is mainly used in key management methods, classical cryptography methods, single-key cryptography systems, digital signature methods, etc. However, among such methods, digital signature methods and identity authentication are the most core methods to ensure the comprehensiveness of data and information today.

    (4) The importance of safety management regulations

    To ensure the security of network data, it is important to improve the professional literacy and ethical cultivation of relevant managers and users, keep core data strictly confidential, and complete the inspection and backup of data.

    (5) Cut off communication channels

    To cut off the main transmission channels, first of all, attention should be paid to killing viruses and programs on U disks and hard disks. Web pages automatically pushed by the network should not be accepted at will. Poisoned U disks and hard disks should be anti-virus and formatted at any time to block all unsafe transmission channels. The data in the U disk is encrypted in a simplified manner using the mode provided by the Office software to prevent accidents.

    (6) Granting of network access control

    To comprehensively improve the prevention of network security, it is necessary to use encryption mode to control its access rights, which is also the most important countermeasure and method. This method can better effectively purify network resources and leave no opportunities for illegal resources. This is also one of the key countermeasures to ensure network security. The mode of granting this kind of control is inseparable from the data encryption technology, and generally includes many permissions such as network control, network access control, and directory control.

    Concluding remarks

    In general, according to the necessity of computer network security today, people can only strengthen the reliability and security of computer network systems as a whole by rationally using data encryption technology by their security risks and security threat factors, establishing their main application model, and scientifically selecting decryption and encryption tools. The reliability and security of computer network systems, and then ensure the safe use of important data and information, while promoting the healthy and sustainable development of data encryption technology.

    Keywords: Data encryption technology; computer network security; main role; application

    Application of data encryption technology in computer network security Image
    Application of data encryption technology in computer network security; Photo by Shahadat Rahman on Unsplash.
  • New retail technology and innovation 3 concepts

    New retail technology and innovation 3 concepts

    In the context of the new retail era, the Internet has promoted the transformation of traditional commerce into networking, digitization, and electronic transactions have appeared in all aspects of our lives. Daily life, production, operation, service work, etc. are inseparable from e-commerce, but both the new retail industry and physical retail are facing the risk of stagnation. This article will take the new retail era as the background, in-depth analysis of the development status of today’s retail industry, discuss the technological innovation of the new retail industry and the future development path of physical retail, and put forward feasible suggestions.

    Here are the articles to answer, the doubts about A brief discussion on new retail technology and the innovation path of the retail industry.

    Since entering the new retail era, consumers have occupied a major part of the market. New retail is a way to break the traditional retail model, transform the production and processing of offline products into online services, and use Internet technology, big data technology, artificial intelligence, and other technologies to bring consumers the most convenient and direct experience. The popularity of the Internet will inevitably affect the physical retail industry, and the sense of experience brought by the new retail model to customers has also been tested under the increasing improvement of the Internet. Therefore, the digital transformation and format innovation of the retail industry is both inevitable and the only way to stabilize economic development.

    The development status of the retail industry in the context of new retail

    At present, our country’s economic development is in a critical period of transformation, transformation, and upgrading of old and new kinetic energy. The consumption-driven economic development model is becoming more and more significant. How to quickly improve our country’s consumption capacity has become the key to driving our country’s economic growth. However, in recent years, affected by the changes in economic normality and the sudden new crown pneumonia epidemic, our country’s traditional retail has faced unprecedented difficulties.

    The “2020-2021 Department Store Retail Industry Development Report” released by the Department Store Business Association shows that about 150 department stores will close in 2020, and the total retail sales of consumer goods will be 39.2 trillion yuan, down 3.9% year-on-year, of which commodity retail sales will be 35.2 trillion yuan, down 2.3% year-on-year. At the same time, the retail growth of online platforms is slowing, competition from major e-commerce platforms is intensifying, and the low-cost customer acquisition advantage of e-commerce is difficult to maintain.

    Relying on Internet traffic alone to obtain rapid development has become a thing of the past, so the traditional retail industry can no longer be transformed according to the pure e-commerce model, and the new retail industry can get new opportunities. The online and offline integration of the new retail industry has accelerated, and new types of marketing have emerged in an endless stream, showing the characteristics of omnichannel, digitization, and socialization as a whole.

    The new retail ecosystem composed of data, supply chain, logistics, payment, and finance has been continuously improved, which has promoted the rapid development of a variety of new retail formats for population segments, categories, and markets, and a group of new retail benchmark companies with more potential for development has emerged.

    (1) The development status of online shopping

    The Internet era has broadened consumer purchase channels. For consumers, the convenience brought by the online shopping model is immeasurable. Both in terms of geographical scope and product experience, it has brought many choices to consumers. In addition, consumer behavior can also be digitized and visualized through the Internet and information technology to help companies better analyze and meet consumer needs. For enterprises, online shopping can better control the transaction process, collect, and analyze consumer information, and bring consumers a better sense of experience, to achieve the purpose of a comprehensive analysis of goods.

    (2) The development status of the physical retail industry

    In the new retail era, the development of the physical retail industry is not impressive. With the rapid development of the Internet, major e-commerce platforms have risen rapidly, gradually creating a fashionable and fast online shopping circle. According to the National Bureau of Statistics, the national online retail sales in 2020 were 11,760.1 billion yuan, an increase of 10.9% over 2019. Among them, the online retail sales of physical goods were 9,759 billion yuan, an increase of 14.8%, accounting for 24.9% of the total retail sales of consumer goods, an increase of 4.2 percentage points over 2019.

    Moreover, since the outbreak of the new crown pneumonia epidemic in 2020, in response to the government’s call to reduce outings and gatherings, loyal consumers of many brands have also chosen online shopping, resulting in a serious impact on offline retail, passenger traffic has plummeted, and many stores have more staff than consumers. The traditional retail business concept is still stuck in the concept of increasing production, improving product quality, reducing costs, and expanding sales to make a profit.

    The lack of personalized business models such as big data and artificial intelligence has caused the phenomenon of “thousands of stores on one side” and “thousands of stores with the same product”, which is less attractive to new consumer groups. In addition, offline store operations need to bear store rent, labor costs, storage costs, and sales management fees. This requires a certain proportion of costs to be added to the general pricing model to set prices, resulting in offline retail commodity prices being much higher than online retail, resulting in the loss of a group of price-sensitive consumers.

    The development path of the physical retail industry in the context of new retail

    (1) Strengthen physical retail management

    In the new retail era, strengthening physical retail management requires the introduction of big data and cloud computing-related technologies. Although the internal structure of physical retail is single, it is very complex to calculate according to traditional methods. The use of Internet technology can form an efficient management model and build an information management system.

    Understand the operation and sales status of physical retail stores through the information management system, and transition from the original electronic information to the enterprise data stream, so that the actual procurement, sales, storage, and other processes can achieve the goal of management informatization, which is conducive to improving operational efficiency, increasing store density, and achieving chain effects. During the digital transformation of physical retail, sales and sales profits will further increase, but in essence, technological innovation and technology application is the most critical.

    It is the top priority to use technology to fundamentally promote the transformation of stores and thus drive the long-term development of the physical retail industry. Residents’ consumption methods have adapted to online life. The Internet era has brought convenience in terms of time, environment, logistics, etc. Physical stores are gradually replaced by online exchanges in this environment. From the consumer level, online transactions cover offline transactions. From the value point of view, online shopping and physical retail coexist. Online shopping requires a real sense of experience in physical retail.

    The new retail technology has achieved the accuracy and timeliness of the transaction process in terms of price and logistics. Physical retail is committed to user experience. For example, the clothing industry tends to be networked, and supermarket stores tend to be physical. The physical retail industry needs a network to broaden customer channels and find customer consumption trends. And introduce this consumption habit into product purchase, and factory merchants then integrate it into product production. It can be seen that new retail requires innovative technologies, and physical retail requires innovative operating models and store density.

    (2) Broaden physical retail channels

    The development of e-commerce in our country has gradually entered a critical period. Driven by Internet technology, the competition faced by new business formats is also becoming more and more fierce, and physical retail operations have been greatly impacted. In terms of digital transformation, physical retail has gradually become an online digital channel, such as PC-side websites. Some companies have launched online and offline simultaneous sales channels for the convenience of consumers.

    However, in practice, online and offline are separated from each other, and many management functions such as commodities, business, and personnel are not completely unified. The digital transformation channels of physical marketing in our country have gradually transitioned from the original PC e-commerce to mobile e-commerce and social e-commerce, and in the process of development, the combination of online and offline has been realized to create an online and offline ecosystem to achieve the effect of sharing.

    In addition, a large number of physical sales companies have established cooperative relations with Internet companies and e-commerce platforms, using data collection and processing technologies to share online and offline traffic, provide consumers and customers with a better experience and effectively improve the efficiency of operations and supply chains. With the continuous integration of online and offline, the e-commerce department has assumed more and more extensive functions, from the initial e-commerce practice to digital operations and digital retail expansion.

    (3) Build a new retail omnichannel industrial platform production chain

    The two-line integration of online and offline combines production, sales, and transportation to form an industrial structure under the new retail model. The popularization of digital technology in the field of physical retail has enabled the realization of commonality between online and offline channels and has improved the maturity of industrial Internet conditions, which can directly face consumers and innovate operating modes.

    In the context of digital transformation, physical retail has begun to become a smart application, from focusing more on channels to consumer-centered transformation, and playing a consumer demand-oriented role, so that all physical sales of products, consumer behavior, and users can meet the digital requirements, and apply digital technology to expand the coverage of the entire industrial chain.

    Suggestions for format innovation in the retail industry in the context of new retail

    (1) In-depth mining and analysis of customer data

    In the context of the new retail, offline, online, platforms, and social media are deeply integrated. Consumer buying behavior and consumption habits have become an important pillar of enterprise development. In-depth analysis of customers is particularly critical. In-depth mining of customer data can effectively help enterprises carry out precision marketing.

    The content of customer data and information, not only includes the analysis of market prospects and laws but also includes the maintenance needs of existing customers. Through in-depth analysis, enterprises need to mine and find existing and potential consumer groups and establish an all-round, multi-dimensional personalized user management model to achieve an effective expansion of the scope of precision marketing and promote the upgrading of enterprises in the context of new retail. Transformation.

    (2) Develop new retail technologies

    To meet the diversified needs of consumers for a sense of experience, VR technology is used to realize online virtual experience shopping, offline experience payment, and build a virtual model platform.

    The construction of the virtual model platform builds a virtual image based on virtual VR technology and 3D stereo models. When selecting goods, there is an immersive experience, which transfers consumers’ offline purchases to online through the Internet, bringing convenience. In the initial stage, a shopping platform is set up and the user experience satisfaction and software downloads are observed through big data monitoring. Consumers purchase goods through the online experience. Offline stores are mainly responsible for in-store pick-up and after-sales service.

    Consumers can choose the pick-up method according to their own needs. It can be delivery or self-pickup. Consumers who pick up at the store will be provided with coupons. Coupons will have QR codes. Scan the QR codes to enjoy discounts online. In the physical store section, brand advertisements and brand promotional products will be placed to attract customers to the physical store through coupons, thereby increasing the sales of brand products.

    The value of the virtual model platform is the first, new fields, new models, and new thinking. The virtual new retail model uses new thinking and new models to create an unprecedented virtual model that allows customers to have an immersive experience. It solves the pain points of many people in society who are difficult to dress, choose clothes, and logistics, and initially realize the fast pace of fast life and the new experience of slow life.

    Second, maximize niche brands. Consumers want to buy good-quality goods at the lowest price. Many niche brands are offline stores, live streaming, and Taobao stores, but the discovery rate of consumers is not high, the natural income is not high, and the economic benefits are declining. They have settled in the new retail platform. Quality monitoring is carried out by specialized personnel. Successfully registered brands have both credibility and the most intuitive experience in front of consumers. This has not only driven the development of small businesses but also responded to the call to help more unemployed people get employment and get rid of poverty.

    The first challenge facing virtual new retail is the difficulty of model docking. No matter which industry accelerating the development of the digital economy, the digital age has brought us a lot of conveniences. Big data, mobile Internet, smart logistics, etc. are widespread in our lives. Team literacy, technological innovation, and thinking development often limit the further development of the digital economy. Traditional business models still have a mindset. Many companies cannot change their traditional business models. Adapting to modern consumers to run businesses, how to make traditional business models more fully integrated with digital business models is a challenge facing the current market.

    Second, the pattern tends to be consistent. With the popularity of mobile phone payment, the application functions of many mobile phone software are much the same. What has changed is the interface design, the publicity intensity, the business model, and the payment process. Like shopping software, the core lies in many styles, equal prices, and rich promotional activities. Consumers are tightly grasped through price and convenience. Like live streaming, the core lies in spike prices. Traditional product introductions deeply touch consumers, create a buying atmosphere, ensure logistics, etc., and are rapidly hot under the development of the Internet in recent years.

    The significance of new retail innovation is the first, the technological innovation model. For example, unmanned supermarkets, unmanned shelves, vending machines, etc., This unmanned model has developed by leaps and bounds since 2017. Now the popularity of the industry is declining, but the value of this industry still exists. For now, vending machines still have a large market, and with the development of technology, vending machines can now cover almost all industries.

    • Second, is the integration of online and offline. For example, Box Horse, Suning, O2O, and other models are mainly promoted by giants such as Alibaba and Jingdong in this regard. The current integration and innovation will be the direction of future changes in the retail industry.
    • Third, social retail is based on social platforms. The representatives of this model are Pintuan, Pinduoduo, micro-commerce, etc. In a mobile environment, the use of mobile Internet platforms to promote the development of retail will have good results, and more room for innovation can be obtained.
    • Fourth, is the innovation model of the format. At present, there are representative community stores, fresh food stores, coffee shops, etc. From the perspective of the future, such stores will be more flexible and closer to consumers, so they can develop more quickly.

    (3) The integration of online and offline precision logistics models

    Improve the customer big data system and deeply explore customer purchasing behavior and consumption habits. In the context of new retail, with the development of science and technology, consumers have more and more needs, such as logistics, commodity value, merchant credibility, commodity cost performance, promotional activities, etc., In terms of new retail technology innovation, the management of logistics should not be underestimated.

    Traditional retail can only be consumed in-store, buy as you go, and get as you go. In the new retail era, customers can buy goods around the clock, omnichannel, and full-time, and can get goods through in-store pick-up, delivery in the same city, express delivery, etc. This requires merchants to connect with third-party intelligent distribution and logistics systems to shorten the delivery cycle.

    Conclusion

    In summary, the new retail era puts forward new requirements for the development methods and methods of the retail industry. It is necessary to introduce big data technology, artificial intelligence, VR technology, etc., innovate new retail technologies, and innovate physical retail models. It is more about the integration of elements, diversification of models, and market personalization, to better meet consumer needs, serve consumers, increase the share of physical retail, and promote the continuous development of the retail industry in the new retail era.

    The new retail model is becoming the next development trend. Companies need to be prepared in terms of ideas, understanding, technology, resources, etc. to meet the important changes that will occur in the commercial retail field. The emergence of a new retail model has combined the previously conflicting online and offline sales models, forming a new situation of mutual promotion and complementarity, and opening up a new chapter in the retail model.

    Keywords: Internet; New retail; physical retail; digital transformation; virtual experience

    New retail technology and innovation 3 concepts Image
    New retail technology and innovation 3 concepts; Photo by Alexander Kovacs on Unsplash.
  • 3 Comparison of Chinese and Western cultures

    3 Comparison of Chinese and Western cultures

    3 case studies on the comparison of Chinese and Western cultures: After 40 years of reform and opening up, college English teaching has become more refined and deepened, from the original focus on basic knowledge such as grammar, vocabulary explanation, discourse understanding, and understanding of cultural background knowledge, to the current application of cross-cultural communication. You may also like to know the Impact of Big Data Analysis on CPA Audits.

    Here are the articles to answer, the doubts about the Discussion A case study on the comparison of Chinese and Western cultures in college English teaching!

    The reform of English in colleges and universities has put forward a new teaching goal: comprehensively strengthen the quality and ability training of college students, and vigorously promote cultural quality education. At present, many domestic colleges and universities have successively offered elective courses on the comparison of Chinese and Western cultures or cross-cultural communication to meet the learning needs of different students. English learning is inseparable from learning Western culture and customs.

    In the process of international political, economic, and cultural exchanges, only by fully respecting and understanding other countries’ cultures, mastering their own cultures in detail, avoiding contradictions and conflicts, and following the thinking concept of seeking common ground while reserving differences, can success be successful Communication and transactions. In teaching, teachers take the case teaching method as their teaching theory and use vivid cases to allow students to fully participate in discussions and learning, achieve teaching goals, and cultivate 21st-century talents with excellent quality and comprehensive ability.

    Constructivism and Case Teaching

    Constructivism

    Constructivism teaching theory is currently widely recognized as a relatively advanced teaching concept and a guiding ideology for deepening teaching reform. It emphasizes the key role played by individual initiative in the learning process, and at the same time, individual learning is also carried out in a certain historical and social context. Traditional teaching is teacher-centered, emphasizing “teaching”. You may also like to know about A case study of CPA audit failures in listed companies.

    Classroom teaching is mainly based on teachers’ lectures. Students take a lot of notes. After class, they also need to spend time and energy consolidating and reviewing. Teachers are tired of teaching, students are tired of learning, and they have strong self-control. of students will follow the teacher’s requirements and get better grades; for students with poor self-control, learning is simply “drudgery”. Constructivist teaching is the opposite of traditional teaching. It is student-centered, emphasizes “learning”, gives full play to students’ initiative, actively explores and discovers knowledge, and actively constructs the meaning of knowledge.

    Due to the high degree of participation, students have to use their hands and brains to complete tasks, so they will not feel boring, and at the same time, they can deeply understand the knowledge they have learned and build a new knowledge system. With the rapid development of information technology, the learning environment advocated by constructivism has been strongly supported, and the theory of constructivism has been more and more applied and practiced by teachers.

    Case teaching method

    Constructivist learning theory includes four elements: “situation”, “collaboration”, “conversation” and “meaning construction”. The case-based teaching method is precisely in the case “situation” set according to the course content. Under the guidance of the teacher, students actively collect information and conduct group and group “collaboration” in a group “collaboration” way. discussions and “conversations” between them, and then integrate all knowledge and experience to construct relevant knowledge meanings for what is learned.

    Therefore, the case teaching method is the specific application of the constructivist teaching theory, and the constructivist teaching theory is the theoretical basis for the existence of the case teaching method. The case teaching method originated in the 1920s. Harvard Business School used real business cases and events to teach and encouraged students to actively participate in discussions, with good results. Later, it was gradually applied to teacher training, and until recently, the case teaching method has been a tried and tested teaching method for teachers of various subjects.

    The focus of the case teaching method lies in the cultivation of thinking. Students’ brains work to analyze and think about problems, and use “true and credible, objective and vivid, diverse and relevant cases” to cultivate students’ awareness of critical reflection, unity, and cooperation. Consciousness, and the ability to think in multiple directions, are divergent. The author will not repeat the specific implementation process of the case teaching method and will reflect its essence in the following cases.

    Comparative Cases of Chinese and Western Cultures

    When asked about the experiences of international students abroad or the experiences of foreign teachers in China, they would say: that every day in communication and life, there are all kinds of embarrassment or misunderstandings due to cultural differences between China and the West, and every day their minds will feel it This kind of cultural difference is also constantly reflecting on their own culture, reflecting on their behavior, constantly correcting their thinking, and thinking and responding to these situations with a more objective mentality. Here are a few hot examples:

    Case 1: Education and teaching

    One day, a foreign teacher came to the class, and the classroom atmosphere became active. Since foreigners are rare in the local area, and the course content is set to be relaxed and interesting, students are more willing to participate. At this time, all the students in the class are listening carefully and passively learning. of students and those who sleep with mobile phones are also listening to the content of the foreign teacher with their ears pricked up. So, what exactly did the foreign teachers tell the students so attractive? It’s very simple.

    First, I said a few special question words: who, what, which, when, where, why, and how. The foreign teacher read it several times with passion, and then asked the students to make sentences, but did not make a sentence within the specified time. I will be punished. Of course, the punishment is simple and pleasant. Some students can’t understand the foreign teacher’s speech and make all kinds of jokes, which makes other students laugh. Soon one class is over, and then the second class is simple.

    I imported it for a while, then played the video to the students, and then showed the students a few questions about the video, giving everyone time to start thinking and writing personal opinions. The video playback took about half the class time, and the writing took up half the class time. The foreign teacher hardly said anything in this class, but the students all participated and handed in all the writing content at the end of the class. It is also an English class. Chinese teachers often use the teaching method.

    The amount of information is relatively large and there are many knowledge points. Students need to take a lot of notes and complete the homework assigned by the teacher after class. Students are active, listen carefully, and take notes. Although one-third of the students are listening, they are passively accepting knowledge, and one-third of the students simply stay out of the way, either playing with their mobile phones or sleeping. in a negative learning state. Students made a comparison of the education and teaching modes of two teachers from Chinese and Western cultures:

    Some students said: “Chinese teachers’ classes are still the most suitable for Chinese students. Although they are boring, they have a lot of content and can learn more knowledge.”

    Some students said: “I don’t seem to have learned anything in this class.”

    Some students said: “I prefer foreign teachers to teach, not tired and interesting.”

    Another student said: “The foreign teacher’s class allows me to think independently so that my brain and thinking have been exercised.”

    The first two viewpoints belong to the first third of students, and the last two viewpoints belong to the second and third of the students. Students feel the difference between Chinese and Western teaching models, and some Accept, some rejected them. As can be seen from the above cases, in terms of teaching, there are great differences between Chinese and Western education methods. At present, many English teachers in colleges and universities are still using this traditional method of teaching and lecturing.

    They teach the content of hard preparation with a dry mouth, but many students do not buy it, and only one-third of the students can learn. The foreign teacher from Canada managed two classes with ease. The problem is that all the students benefited from it, especially by expressing their personal opinions on the video content and presenting it in writing. Every student is very happy after class, and some students were even reluctant to leave, and even took pictures with foreign teachers. Foreign teachers use the case teaching method to give full play to the initiative of the students.

    The students seem to have not learned anything, but they have subtly gotten a lot of exercises, analyzing problems, thinking about problems, answering questions, and constructing their cognition of external things. and critical thinking skills. In the long run, what are the educational concepts and models of foreign teachers? ^ Chinese teachers are more advanced, they can cultivate students’ self-awareness, give full play to students’ initiative, and cultivate students’ analytical ability, critical thinking ability, oral expression ability, and even work efficiency, this is what Chinese teachers should study hard.

    Case 2: Expression

    A Chinese was having dinner with a friend in the United States, and they disagreed when discussing the issue of starting a company.

    The American said, ”There are many business opportunities in China. My idea is very good. We can do our own business and make big money.”

    The Chinese said, “It’s easier said than done. We should consider every aspect. Your idea is great and ahead of time, but it’s difficult to carry out such a big business. We can’t invest casually. What if we lose it?”

    The American was angry and said, “Life is short. If we are always concerned about losing money, we can’t realize our life value. I have all the resources except money, I need investors.”

    The Chinese smiled and told him, “Right, money is important. But who would invest in you if you don’t have good planning research in the paper? It’s just an idea. Everything is just in your mind. But others don’t know what you are doing or what you want to do. So, let’s start with just a little thing, such as preparing planning research.”

    In the above example, the American insisted on starting a company with his ideas. He felt that his views were very advanced and would make a profit. He never considered the difficulties that he would encounter in China. He was a little unhappy, talking about how life is short, and he shouldn’t overthink the consequences, otherwise, nothing will be accomplished. In comparison, the Chinese are cautious and considerate. He warned Americans to think more about practical issues, and suggested starting with planning. So the students began to speak:

    “Chinese people are more restrained and modest, Americans are more direct and aggressive, and I prefer the Chinese way of doing things, being thoughtful and cautious, to get the best results.”

    “Doing business is different from doing business. If we are just a small vendor, we can do it without hesitation. However, huge investments must be well-planned and have a reasonable system and theory. Otherwise, who will be responsible for losses?”

    “Americans are too whimsical to understand.”

    We can see the difference in expression between Chinese and Americans. Americans are more direct and aggressive in thought and expression. They follow the concept of the individual before society, and have been taught since childhood to be independent, confident, and realize self-worth. Only by realizing their value can social value and national value be realized. Western society pays attention to the development of individuality, and individual opinions will be valued and recognized by society.

    They speak and act more directly, decisively, ambitiously, and put into action when they have an idea. People who lack self-confidence and aggressiveness are difficult to be accepted and recognized by society. In China, however, the society advocates the concept of the collective before the individual. Only when the collective interests are guaranteed can individual interests be realized. the relationship between the government and the members of society.

    Therefore, people pay attention to euphemism, humility, and low-key, “think twice before doing things”, and must consider all aspects of things. “Full of losses, modest benefits” has become people’s life creed. If the Chinese are as confident as the Americans who seem to have a big career without a well-planned plan, people will think that this person is problematic and unreliable, and even if there is a good plan, people will think that this person is in too much of a hurry, too ambitious.

    In China, being ambitious is regarded as bad behavior, which means that the interests of others and even their lives will be threatened, and they have been denied and rejected by Chinese society for generations. It can be seen that if the understanding of Chinese and Western cultures is not thorough enough, it is easy to be coldly treated in foreign countries. To avoid similar embarrassment for domestic students going abroad, it is very necessary to continuously infiltrate and let students understand this difference in college English classes or open elective courses on cultural differences between China and the West.

    Case 3: the way of thinking

    The difference between Chinese and Western cultures can also be seen on the world map. We have always thought that the world map that we have known and are familiar with since childhood should be like the following, and this type of world map is used all over the world. However, when the students were shown the British and American versions of the world map, the students were shocked. It turned out that the world map can still be like this.

    They immediately found that the two different versions of the map have one thing in common, that is, whether China or the United Kingdom and the United States, their own countries are in the center or off-center. Recently the United States has used a different version of the world map, putting its own country in a more central position.

    When Australia and New Zealand version of the world map was shown to the students, there was an uproar, because this map was even more outrageous. At least the British and American versions of the world map were placed north and south, but the Australian and New Zealand versions were placed on the top South to North, completely reversed, the purpose is to place one’s own country in a relatively central position. As a result, the students had heated discussions and speeches, and students said:

    “I never thought that there would be so many different versions of the world map! These maps refreshed my eyes and gave me a lot of knowledge!”

    “This gave me a new understanding of the world from another perspective. The world we think of is not necessarily like that. It may have many other ways of existence. We should learn more about the West and other countries or countries as possible. The culture of a nation enriches its cognition of the world, so the evaluation or conclusion made in this way is more accurate.”

    “This is more of a philosophy. From these maps, I can feel the difference between other countries’ cultures, and there may be more places for us to understand and learn. As citizens of a big country, we can’t be arrogant and blind. To be confident, you should go out ideologically, or simply go abroad to see the outside world, understand the world, and at the same time understand yourself and your nation better.”

    From this case, it can be seen that the students’ thinking has been impacted. They have felt a different way of thinking. China and the West have different understandings and solutions to the same problem, and it also reflects the wisdom of human beings. Due to the differences in geographical environment, economic system, and philosophical tradition, Chinese and Western cultures have different ways of thinking, which in turn affect people’s different understandings of things, presenting a variety of solutions to problems, and Each method embodies human wisdom and thinking.

    To make the map more intuitive and make it easier for people to understand the world from the perspective of their own country, they all place their own country in a more eccentric position, so there are several different versions of the world map. Looking at the world from different angles will make people feel different and generate different ideas, which will make people think of other things. Looking at problems and solving problems from another angle may get more ideal results. This kind of conclusion arouses the strong curiosity of the students. Some want to continue their hobbies and discover the beauty of more things;

    Go out to explore more unknown worlds, then analyze and integrate what you have seen, heard, learned, and learned, take the essence and remove the dross, come to your conclusions and opinions, and create more wealth for society and the country. No matter what students think, this course of comparing Chinese and Western cultures will undoubtedly inspire their desire to explore, like a key that opens the door to a new world, which will make them put into action and create new perspectives, new Inventions…will play a positive role in promoting the personal development of students and the sustainable progress of the country.

    Summary

    The case teaching method is a teaching method based on the theory of constructivism, which has been widely recognized and respected and is a relatively advanced teaching mode. Case teaching can greatly shorten the gap between theory and practical life, and make classroom teaching lively and interesting, and theoretical learning will not be pretentious and boring. At the same time, students will gain analytical skills, critical thinking skills, and practical problem-solving skills in the process of thinking, group discussion, collective discussion, and in the process of summarizing.

    There are huge differences between Chinese and Western cultures. This article lists three examples of education, thinking and expression, which fully demonstrate a truth: in the case of the increasing globalization process, stories of cultural conflicts and collisions occur every day, as the upcoming College students who are going to the society need to be familiar with and understand these differences at the fastest speed to adapt to the rapidly changing world. Understanding cultural differences can better guide future life and work. This is not only a skill learned for work and life but also a kind of intellectual enlightenment.

    Using the case teaching method to instill the knowledge of Chinese and Western cultural comparison in college English classrooms to cultivate students’ critical thinking ability is the process of students’ ideological enlightenment, and it is a process of jumping out of the original old-fashioned thinking mode, making thinking more diverse, more compatible and more open, a more critical and reflective process. The enlightenment of this kind of thinking is the inner driving force of behavior. People will invent or create with great enthusiasm, promote the progress of society, and write a glorious stroke in the history of human civilization.

    3 case studies on the comparison of Chinese and Western cultures Image
    3 case studies on the comparison of Chinese and Western cultures; Photo by Cherry Lin on Unsplash.
  • 5 Analysis of Project Based Learning Benefits

    5 Analysis of Project Based Learning Benefits

    The basic project based learning benefits is that teachers set up practical research and exploration of project content, then inspire students to carry out independent thinking and exploration for specific project content, and finally achieve the effect of promoting the optimization and improvement of students’ comprehensive literacy of subject practice. The content of the syllabus of auto insurance and claims contains practical teaching points at multiple levels, so it reflects the importance of comprehensively introducing and using the project-based teaching mode. This paper discusses the overall implementation ideas of the project based learning benefits model integrated into the auto insurance and claims course and gives reasonable countermeasures for improvement and rectification.

    Here are the articles to answer, the doubts about 5 Analysis of Project Based Learning Benefits

    The core teaching goal of the auto insurance and claims course is to require students to accurately master the correct operation process of auto insurance and claims and to flexibly use the existing basic theories of the course in combination with course examples. The content of the syllabus of auto insurance and claims involves relatively complex and cumbersome basic knowledge points, which makes students feel abstract and obscure for the basic content of the course, and it is difficult to ensure the expected good effect of course teaching.

    To fundamentally promote the realization of comprehensive transformation and adjustment, teachers should implement the new course implementation model of project based learning benefits throughout the course teaching process, aiming to stimulate students’ interest in exploring and researching the basic content of the course and closely integrate the practical scenarios in the course field. You may like to learn 5 Analysis of the New Energy Vehicles Insurance.

    The objectives of the auto insurance and claims course

    Course basic knowledge teaching

    The basic theoretical knowledge of auto insurance and claims covers a wide range of content, including auto insurance principles, auto insurance contracts, common types of auto insurance, auto insurance underwriting and claims, and other key components. By carrying out all-around comprehensive teaching, teachers should be able to ensure that students can deeply and accurately understand the basic teaching points of courses, and consolidate students’ existing theoretical foundation of course learning.

    Cultivation of discipline practice ability

    Whether students can form excellent subject practice literacy ability in the course of comprehensive development of course study is fundamentally related to the degree of adaptability of students after entering the post-operation practice environment. Therefore, in the practice of teaching, teachers must put students’ existing subject practice ability in the first place, and actively promote the optimization and improvement of students’ subject practice literacy ability.

    In the classroom, teachers must inspire students to think independently about the key points of the operation of auto insurance claims, and encourage students to use independent ways of thinking to judge and analyze the needs of customer groups in the field of auto insurance claims, and then correctly use the existing basic theoretical content of the subject. You may also like to learn What is Gynecomastia Surgery and Treatment?

    Improve the comprehensive quality of students

    Under the current circumstances, there are still many students who show the shortcomings of a lack of comprehensive practical literacy. The key root cause is that students lack curriculum practice training. Therefore, teachers must integrate more practical elements in the teaching process of auto insurance and claims, to promote students to fully realize their comprehensive literacy ability.

    Teachers should create a complete set of realistic scenarios for course practice to optimize students’ existing course experience. In addition, teachers should pay full attention to the process of course assessment, correctly use the technical indicators of course assessment to judge the level of students’ comprehensive practical ability and make reasonable and perfect designs for the diversified course assessment index system.

    Reform path and countermeasures for project-based teaching of auto insurance and claims course

    Reasonable selection and design of course teaching project content

    Whether the course teaching content can be reasonably scientifically arranged and designed is fundamentally related to the overall implementation effect of teaching. At present, teachers must correctly recognize the complexity and practical characteristics of the course content of auto insurance and claims and optimize the existing course design scheme in combination with the implementation requirements of course teaching.

    Teachers should give a correct understanding of the real ability level of students in the class, flexibly control the difficulty of project-based curriculum design, and avoid hitting students’ enthusiasm for independent exploration. Teachers should set different project exploration contents for students with different practical abilities and literacy, to stimulate students’ interest in independent thinking and completing project exploration tasks.

    For example, for the teaching content of the important course of accident car claim settlement, teachers first need to explain the basic practical operation process of accident car claim settlement to the class students in detail, to ensure that students can be fully familiar with the accident car claim settlement operation process. Under this premise, teachers can inspire students to think independently by setting up vivid and real accident car claims scenarios, to ensure the purpose of deepening students’ impression of course learning.

    Students should be able to cultivate a good sense of professional ethics and legal awareness through independent thinking and exploration of the operation process points of accident vehicle claims and inspire students to use flexible thinking methods to connect with the post-practice environment.

    Encourage students to carry out independent project research and exploration

    At this stage, there are still many students who tend to ignore the process of self-exploration and practice. Because students ignore the process of self-exploration and practice of projects, they will have narrow and rigid course learning ideas. To mobilize students’ diversified practical thinking, teachers must encourage students to carry out independent exchange and exploration of course content in the course of teaching and ensure that course exploration projects are arranged in close combination with classroom practice scenarios.

    Teachers should give patient guidance to students who currently have difficulties and obstacles in practical exploration and learning, and comprehensively strengthen teachers’ inspiration and guidance in the classroom process, to prevent students from deviating from the correct curriculum practice and learning ideas. For example, for the important course teaching content of designing car insurance plans, teachers must inspire class students to independently complete the planning and design of insurance plans based on the basic needs of car owners and customer groups.

    Teachers should first set the basic needs of car owners and customers for students, and then require students to complete independent program planning and design work in combination with the basic practical points of existing car insurance programs. Through comprehensive insurance risk analysis and customer group demand analysis, students should be able to accurately understand the effect of automobile insurance plans, which is beneficial to promote the formation of students’ independent practice and exploration thinking.

    Enhance the emotional connection and interaction between teachers and students

    The new teaching model based on the premise of emotional interactive experience can not only help students release the pressure of learning, but also give the new car insurance and claims course exploration and learning experience. Students should be able to optimize their comprehensive practical literacy by participating in the experience and interaction of auto insurance and claims courses.

    Under the background of in-depth implementation of the teaching reform of auto insurance and claims at the current stage, the experiential teaching model of auto insurance and claims is increasingly being valued by teachers and students. Compared with the original teaching ideas, the auto insurance and claims class based on the support of experiential scenarios can create a more harmonious classroom interaction atmosphere, which is beneficial for students to experience the real practical life situation and deepen the students’ experience in automobiles. Participation in Insurance and Claims Course.

    The new experiential teaching mode can also prevent students from feeling boring in auto insurance and claims courses, and ensure that students from a more interesting impression of the learning and exploration process of auto insurance and claims courses. There is an inseparable relationship between the auto insurance and claims course and the actual life situation, which objectively determines that the experiential subject teaching model can be widely used.

    Fully introduce the auxiliary platform technology of network informatization

    The network information-based course teaching auxiliary technology can deepen students’ understanding of the basic theory of the course, and ensure that students can form a new impression of the process of exploring and learning about the basic theory of auto insurance and claims. Specifically, in the current teaching practice process, teachers should correctly operate and use the network information-based curriculum-aided teaching platform to ensure that an interesting and vivid classroom atmosphere is created for the students in the class.

    Teachers should intuitively display the basic theoretical difficulties of auto insurance and claims settlement on the information platform, help students reduce the difficulty of the existing course self-exploration process, and cultivate and build students’ confidence in course learning. Teachers should appropriately simplify the complexity of the theoretical content of the course to prevent students from feeling boring in the course of the class.

    Project based learning benefits is objectively beneficial to deepen the impression of classroom learning, and comprehensively activate students’ existing practice and exploration thinking. However, it should be noted that the current auto insurance and claims class still has the defect of a boring classroom atmosphere, and many students are accustomed to the established auto insurance and claims teaching and learning model.

    To promote the realization of all-around transformation, teachers must now fully realize the value and significance of project-based teaching throughout the auto insurance and claims class and fully combine the network information platform to create a more interesting and vivid project classroom atmosphere for students. Teachers should comprehensively enhance the communication between teachers and students in the classroom and change the students’ thinking of course learning.

    Appropriately integrate the ideological and political elements of the curriculum

    The ideological and political elements of the course are a very critical basic part of the course teaching. The teaching and implementation of auto insurance and claims are indispensable for the entire process of teaching and implementing the important elements of the course ideological and political as a guarantee.

    Specifically, in the process of integrating and infiltrating the practice methods of curriculum ideology and politics, teachers must be good at inspiring the whole class to associate practical operation scenarios and correctly use the contextualized curriculum teaching mode to assist in achieving curriculum ideological and political goals.

    Teachers and students should conduct in-depth discussions and exchanges on practical problems in course learning, to enhance the deep emotion between teachers and students. At the same time, teachers should lead students to experience and feel the practical atmosphere of the course, and cultivate students’ excellent professional ethics.

    Conclusion

    After analysis, it can be seen that the practical reform ideas and measures of project based learning benefits should completely run through all aspects of the course teaching process, ensure the use of flexible and scientific course teaching methods to mobilize students’ interest, and cultivate students’ independent exploration and study habits for auto insurance and claims courses.

    Under this premise, teachers and class students should carry out close connection and interaction, and actively adopt and use the network information-based curriculum-assisted teaching platform. At present, teachers should reasonably select and design project teaching modules for the auto insurance and claims course, encourage students to use independent research and independent exploration to obtain new learning experiences, and cultivate students’ excellent practical application ability.

    5 Analysis of Project Based Learning Benefits Image
    5 Analysis of Project Based Learning Benefits; Photo by KOBU Agency on Unsplash.
  • 5 Analysis of the New Energy Vehicles Insurance

    5 Analysis of the New Energy Vehicles Insurance

    New Energy Vehicles Essay: In recent years, with the continuous deepening of the concept of energy saving and environmental protection and the continuous improvement of the level of automobile research and development, the production and sales of new energy vehicles in my country have grown rapidly, and they have great development potential in the automobile market. Compared with traditional fuel vehicles, new energy vehicles are quite different in structure. Therefore, traditional auto insurance cannot protect against the unique risks of new energy vehicles.

    Here are the articles to answer, the doubts about the Analysis of the Development Status of New Energy Vehicle Insurance

    In December 2021, the introduction of new energy vehicle commercial insurance exclusive products prompted the rapid integration of new energy vehicle insurance into the new development pattern, and the development prospects are immeasurable. This paper analyzes the current status of the development of new energy vehicle insurance, finds out the existing problems and puts forward suggestions for the development direction of new energy vehicle insurance in the future.

    An overview of my country’s new energy vehicle industry

    The new energy vehicle industry is developing rapidly. In 2021, the production volume of new energy vehicles in my country will reach 3.545 million units and the sales volume will reach 3.521 million units. As shown in Table 1, the sales volume of new energy vehicles is growing rapidly, with a year-on-year increase of 113.9%. At the same time, the export of new energy vehicles has achieved breakthroughs. In 2021, the export of new energy vehicles will reach 310,000 units, a year-on-year increase of three times.

    These data show that new energy vehicles have entered a new track for large-scale and rapid development. Today my country’s new energy vehicle brand market is mainly composed of three categories: one is the overseas car-making force represented by Tesla, which occupies the high-end market of its high-end brand awareness, design, and technological advantages. In 2021, Tesla has strengthened market attention and traffic through price cuts, which will have a greater impact on competitors.

    The second is the domestically produced cars represented by BYD, NIO, and Xpeng. They have Internet genes and are influential in the high-end market of Generation Z, especially NIO. The third is the economical and practical school represented by Wuling Hongguang MINI EV, which mainly benefits from third-tier cities and towns, and will become an Internet celebrity brand in 2021 with leading sales.

    Development Status of New Energy Vehicle Insurance in my country

    The introduction of new energy vehicle insurance

    There are big differences between new energy vehicles and traditional fuel vehicles in terms of power principle, structure, maintenance, etc. The battery is the basic energy and power source, the drive motor can convert this onboard energy into driving power, and the electronic control system controls and monitors the vehicle. The operation and component status of new energy vehicles, referred to as the “three power” system of new energy vehicles, before the introduction of new insurance clauses, these risk factors were not covered by suitable insurance coverage.

    Traditional auto insurance cannot match new energy vehicles, so it is an urgent matter to modify and improve the original auto insurance products to match new energy vehicles. To fully implement the “dual carbon” goal, on December 14, 2021, the Insurance Association of China issued the “New Energy Vehicle Commercial Insurance Exclusive Clauses (Trial)”. The “clauses” mainly include new energy vehicle loss insurance in terms of insurance types, third-party liability insurance, vehicle personnel liability insurance three main insurance, additional insurance types are adjusted from 11 traditional auto insurance to 13, adding additional external power grid failure loss insurance, additional self-use charging pile loss insurance, additional self-use charging Three new pile liability insurances.

    Sale of new energy vehicles (unit: 10,000 units, %) Exclusive additional insurance for energy vehicles, basically taking into account the common risks of new energy vehicles. Motors, batteries, and electronic controls are the components with the most concentrated risks. These components are covered by the new energy exclusive auto insurance, indicating that the coverage and responsibilities of new energy vehicles are more complete. In terms of insurance, a new car can be directly insured, and a vehicle that has been purchased before needs to wait for the expiration of the previous auto insurance coverage before insuring the new energy vehicle auto insurance.

    The characteristics of new energy vehicle insurance

    New energy vehicle exclusive insurance can fully consider the risk characteristics and usage scenario characteristics of new energy vehicles, and the insurance subject matter, insurance liability, and insurance amount are more compatible with these characteristics, which can effectively meet the needs of new energy vehicles. You may like to learn ERP systems in Financial Management Essay.

    First of all, in the design of insurance content, the new exclusive insurance can be designed in combination with the risk characteristics of automobiles, which has certain pertinence; the clauses clarify the insurance responsibilities involved in the “three power” system, fire accidents, charging status, etc. When the exclusive additional insurance for energy vehicles is included, for the first time, external equipment such as charging piles are included in the coverage, and the monthly depreciation coefficient is appropriately adjusted according to the characteristics of new energy vehicles.

    Secondly, in terms of coverage, the design of insurance clauses comprehensively considers the risks in the use of new energy vehicles, designs additional insurance for the charging process, covers loss insurance and liability insurance, and uses the insurance mechanism to further share the charging process of new energy vehicles. risk and protection are more comprehensive. It is worth noting that since the introduction of this clause is still a trial plan, there will still be many uncertainties in the implementation process, and it still needs to be updated and improved in the continuous development process in the future.

    Three new energy car insurance problems

    As a mature and standardized business, auto insurance generally has little potential for development. However, with the entry of new energy-exclusive auto insurance, the development logic of the market needs to be reshaped, and insurance companies will face new opportunities and challenges. Dropshipping How to Start? 8 Expert Reasons is Worth it.

    High premium pricing

    Since the rise and fall of premiums are related to the number of vehicle owners’ violations and the number of accidents, the premiums of some models with higher loss rates and higher prices in the past will rise. New energy vehicles are fundamentally different from fuel vehicles. Therefore, the situations of failure, maintenance, and claims are also different, and there is another set of pricing systems. Since the introduction of the new insurance terms, there has been a rise in auto insurance for some policyholders.

    For example, Tesla has the highest claim ratio and claim amount, reaching 1:1.4. The all-aluminum body used by Tesla can only be replaced in one piece after damage, so the compensation amount after an accident is higher than that of other models. expensive. In the past car insurance cases, there have been many battery fires and combustion accidents, which also caused casualties. Although the causes of accidents involve various aspects, industry experts mostly point to the battery itself and the design of the whole vehicle.

    They cannot control their accidents and reduce maintenance costs. It is difficult to reduce the insurance premiums of new energy vehicles (especially high-end models). Car companies have to continue to invest in subsidies. With the further popularization of new energy vehicles, all kinds of accident conditions that have never been heard of before having the probability of occurrence, resulting in prolonged claims settlement time and increased costs. These factors will lead to further increases in insurance premiums.

    Difficulty in settling damages

    Based on the continuous improvement of technology and capital investment in the auto industry, the current high-end new energy vehicles are also equipped with high-intelligence equipment, and insurance companies lack talents who understand this aspect. Once an accident occurs, it is more troublesome to settle a claim for damages. Insurance companies rely on data when setting insurance rates and providing service standards, including driving behavior data and vehicle attribute data.

    However, at present, the relevant price and underwriting data resources of new energy vehicles have not been fully obtained by insurance companies, which is not conducive to premiums. Calculate. Due to the lack of professional talents in insurance companies, the maintenance costs of new energy vehicles in the current market are more dominated by car companies, which will lead to insurance companies in a passive position in the process of auto insurance pricing.

    High payout rate

    In recent years, new energy auto insurance claims have faced greater pressure. Report data shows that the current average loss rate of new energy auto insurance is close to 85%, and the industry is greatly affected by underwriting losses. Insurance companies at this stage cannot achieve a balance between service and profitability. The high loss rate of new energy vehicles is mainly due to the following factors: firstly, in terms of the nature of use, the proportion of commercial vehicles in the use of new energy vehicles is relatively high; secondly, in terms of model structure, the structure of new energy vehicles is different from traditional fuel vehicles.

    Vehicles often have the characteristics of low chassis and fast starting, so the probability of accidents will increase; in addition, at the technical level, due to technical blockade and monopoly, some problems that seem to be small in traditional fuel vehicles, On new energy vehicles, more complex maintenance methods are often required due to technological blockade and monopoly. Given the above reasons, the overall loss rate of new energy vehicles is relatively high.

    Four new energy auto insurance development direction

    The launch of new energy-exclusive auto insurance is a necessary measure for the insurance industry to maintain the healthy development of its own business, and it is also one of its means to initiate checks and balances against the new energy auto industry. Combined with the current market problems, new energy auto insurance needs to be further developed and improved.

    Model premiums need to return to a reasonable range

    Benchmark pure risk premiums are a key factor in determining premiums. On December 14, 2021, the China Association of Actuaries released the “New Energy Vehicle Commercial Insurance Benchmark Pure Risk Premium Table (Trial)”, which is a new energy exclusive main insurance based on the underwriting data and claims data of new energy vehicle commercial insurance in recent years. and Rider Benchmark Pure Risk Premium Schedule. In the preparation process, the affordability of consumers of models with lower price ranges is fully considered to ensure that the overall premiums of models in this range will not rise.

    However, for models with a higher price range, the insurance premium mainly depends on the insurance claims, including the previous sales volume, accident rate, average maintenance costs, etc., because the configuration of high-priced models is also higher, coupled with the sales volume of some new energy vehicle companies It is significantly lower than that of traditional car companies, and there are fewer maintenance outlets, resulting in high maintenance costs and increased insurance premiums. With the expansion of the application scale of the terms, the cost of claim settlement will be further reduced and the pricing will be more refined, which will also push the rate of new energy auto insurance to a reasonable level.

    In addition, at present, the operation monitoring and data collection of new energy vehicles have been fully promoted. Insurance companies can cooperate with professional automobile inspection and testing institutions to study and build a safety risk assessment system for new energy vehicles and power batteries, introduce a safety factor in the determination of premiums, and establish A more scientific and reasonable new energy vehicle insurance rate determination system.

    Further, improve industry security services

    Insurance companies should further enhance their understanding of new energy vehicle products and structures, continuously strengthen the introduction and training of talents, and use the power of technology and big data to solve problems. Relying on the digital economy, more innovative, highly permeable, and wide-ranging new energy-exclusive claims protection services will be launched to better meet the needs of different consumer groups.

    At the same time, in the development of new energy auto insurance, because auto companies have advantages in customers, data, technology, network, etc., in the design of related insurance products, they must cooperate with insurance companies with relevant qualifications; After that, car companies are bound to rely on the offline layout of insurance companies for later claims. Only by strengthening exchanges and cooperation between the two departments can the accuracy of loss determination be further achieved.

    Accelerate the innovation of the new energy vehicle industry

    In the current new energy vehicle market, a lot of operating vehicles come from leasing companies. Some leasing companies have non-operating vehicles, their real uses are more complex, and the compensation is also very different. The loss rate of these vehicles will be very large. There are certain difficulties in verifying the information. Under the background of the rapid development of new energy vehicle technology and the insufficient accumulation of relevant insurance big data, only continuous product innovation, continuous collection of related data, and accelerated integration with related industry chains such as automobile production, sales, and logistics can further promote new energy Development of car insurance.

    At the same time, the new energy vehicle industry should also make full use of technology, continue to accelerate the improvement of product performance, and continue to innovate and improve product design, safety performance, battery life, intelligent experience, and supporting facilities for charging services. Today, with the increasing penetration rate of new energy vehicles, new energy vehicle insurance is a new challenge and opportunity for the insurance industry, and the trend is irreversible. But objectively speaking, the entire insurance industry is still in its infancy in terms of new energy auto insurance, whether it is the recognition of models or product design, and the industry still has a very long way to go.

    5 Analysis of the New Energy Vehicles Insurance Image
    5 Analysis of the New Energy Vehicles Insurance; Photo by Maxim Hopman on Unsplash.